Apple launches radically changed Macs, powerful iPads
The California-based technology behemoth has unveiled a redesigned line of iMac computers with a sleeker appearance and increased capacity thanks to its own M1 chips.
The M1 chip is also powering the latest iPad Pro tablet range, which was launched at an event streaming live from Apple's headquarters, where the company revealed a slew of updates and new services.
Apple says the revolutionary M1 chip in its Mac line-up has enabled to dramatically streamline the design, birthing what looks like devices from the future.
iMAC FEATURES A STUNNING ALL-NEW DESIGN THAT IS REMARKABLY THIN, WITH A STRIKING SIDE PROFILE THAT PRACTICALLY DISAPPEARS. (Image courtesy of Apple)
"The revolutionary M1 chip has been a breakthrough for the Mac, and we're incredibly excited to bring it to iPad Pro," said Greg Joswiak, Apple senior vice president.
According to Joswiak, the chip would allow for a "big leap in performance... everything in computer users can keep in one side."
What else is there in Apple's new Mac?
Apart from the radical leap in its design Apple's new Mac packs some serious business prowess in it. From its striking looks to the pathbreaking features, the products appear to be future-proof, at least for the next couple of years to come.
The new iMac also comes with a 1080p FaceTime HD monitor, studio-quality mics, and a six-speaker sound system — the best camera and audio in a Mac to date, Apple says in its press release.
Touch ID also makes its debut on the iMac, making it easier to log in, make Apple Pay transactions, swap user profiles, and so on.
With the powerful M1 and macOS Big Sur combined, applications launch at a breakneck pace, Apple claims, routine activities feel 'surprisingly smooth and fluid,' and complex workloads like processing 4K video and dealing with massive images run quicker than ever.
The new iMac joins the amazing family of M1-powered Mac products, which includes the MacBook Air, 13-inch MacBook Pro, which Mac mini, and represents another step forward in Apple's transition to Apple silicon.
Some tech specifications of the new Mac are:
1. Users can export their favorite video project in iMovie quicker than ever before, deal with huge 100-megapixel images in Lightroom with ease, and compile new applications in Xcode in a fraction of the time.
2. Up to 2x higher GPU output for applications like Affinity Photo and Photoshop.
3. Upto to 50% faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, enabling users to make edits in real-time or apply complex filters to their images in a flash.
4. The opportunity to edit up to five streams of 4K video or one stream of 8K footage5 in Final Cut Pro without missing a frame.
5. Machine learning can be up to three times quicker in applications that use M1.6's 16-core Neural Engine.
Orders for the new Mac will start Friday, April 30. The iMac will go on sale in the second half of May.
World's favorite tablet gets a revamped
The event was characterized by the latest iPad versions, which rose to attention in the previous year.
According to research company IDC, global tablet revenues reversed a downward trend and increased 13.6 percent year on year, with Apple accounting for one-third of the market.
According to Apple, the latest Pro tablets have upgraded screens, smoother connectivity to external accessories, and wireless versions will have 5G connections.
POWERFUL CUSTOM TECHNOLOGIES INSIDE THE M1 CHIP HELP IPAD PRO TAKE ON EVERY PRO WORKFLOW (Image courtesy of Apple)
The systems will launch at $799 for the 11-inch model and $1,099 for the 12.9-inch model in the United States.
Amid a surge in working from home, "Apple has seen a major renaissance of growth from its iPad... showing 40 percent year-over-year growth the last few quarters as more employees/students went through an iPad refresh," said Daniel Ives at Wedbush Securities.
We predict that less than half of iPad users worldwide have refreshed in the last year, with some strong pent-up demand that these new iPads will unleash in the coming quarters, he said.
What else is there in the amazing new iPad?
The inclusion of the Apple-designed M1 chip boosts performance significantly, making the iPad Pro the fastest device of its kind, Apple claims.
The Liquid Retina XDR monitor on the 12.9-inch iPad Pro is an update and according to the tech giant, this adds extreme dynamic range to the iPad Pro, unlocking a breathtaking visual UI and more true-to-life details.
Cellular models with 5Goffer much better cellular coverage when on the move, and the iPad Pro now features Thunderbolt compatibility to provide consumers with pro-level throughput with high-speed accessories.
In addition, an all-new Ultra Wide front camera unlocks Center Stage, a new innovation that leaves consumers ideally framed for even more immersive video calls.
The new iPad Pro is available for pre-order on apple.com starting Friday, April 30, and will be available in the second half of May.
Some other features of the new iPad are:
1. The updated Liquid Retina XDR monitor takes the Pro Display XDR's stunning front-of-screen output to the 12.9-inch iPad Pro. It also features ProMotion, True Tone, and P3 wide color support.
2. In the United States, iPad Pro models support millimeter wave, a higher frequency variant of 5G that allows the iPad Pro to achieve speeds of up to 4Gbps. The iPad Pro also supports eSIM, making it easy to connect to a network and sign up for a 5G data plan on the spot.
3. With Thunderbolt and USB 4 support, the USB-C port on the iPad Pro you get 4x more speed for wired connections — up to 40Gbps — than the previous iPad Pro. Thunderbolt supports 10Gbps Ethernet for faster external storage, higher quality external displays, all of which are connected by high-performance cables and docks.
4. iPadOS 14.5 includes new functionality such as extended language support for Apple Pencil features such as Scribble and Smart Selection, new emoji, support for the newest game controllers, and the ability to exchange lyrics and see top songs in cities around the world through Apple Music.
Apple also launched its "Air Tag" devices, which can be added to products to assist users in finding them, as well as a new purple hue for its iPhone 12 lineup.
In addition, the company said that it would begin selling podcast subscriptions, increasing competition with competitor Spotify.