South America’s first vegan butcher shop – Tranquilita la Vaca – opens in Santa Cruz, Bolivia.
The shop will offer from a selection of vegan delicacies including vegan meats, cheese, pastries and various ‘specialized’ Bolivian dishes like Bolivian Picante Mixto.
Owner Martina Pereira Paz and Belén Abella Ruiz wanted to make delicious plant-based food easy and accessible to people. “This way it could be easier for people to transition into veganism,” Abella Ruiz told VegNews. “We love barbecue; Martina is of Argentine descent so we wanted to make vegan Argentinian Asado.”
As opposed to Western and even Asian food scene veganism is still on the distant shores at Latin America.
The owner of the shop seeks to partake in the ongoing environmental crisis as well as animal welfare movement throught their venture.
Abella Ruiz cited that the Amazon Rainforest, that recorded historic number of fires last month – is still burning and “we have to take action right now to change the way we see animal exploitation and nutrition.”
Ultimately, Ruiz and Paz seek to spread the message of love and kindness without compromising of food choice a part of the Bolivian culture and spread their brand in other cities.
(Cover image courtesy of Tranquilita La Vaca via Instagram)