Popular virtual training simulation game PUBG, which was banned by India’s federal government announced plans to relaunch in the market, two months after a sweeping ban blocked several Chinese apps, multiple media reports confirm.
PUBG Corp, the makers behind the uber-popular PUBG Mobile announced Thursday that a new game named PUBG Mobile India which will be specifically created for the Indian market is in the pipeline.
The announcement comes after New Delhi banned hundreds of mobile apps, including PUBG Mobile, across Apple and Google’s app stores over privacy concerns following the deadly Galwan Valley clash that killed soldiers booth in India and China.
PUBG Mobile in India was published and maintained by Shenzhen-based Tencent Games, the reason why it became the target of the Indian app-banning spree following the clash with China.
Now with the comeback plans, PUBG Corp says it has ended all ties with the Chinese firm and respects all the measures taken by the Indian Government to protest player’s privacy.
“PUBG Corporation fully understands and respects the measures taken by the government as the privacy and security of player data is a top priority for the company,” the company said in a statement earlier.
The South Korean game-maker now says that it has devised ways to match the Indian government’s privacy requirement and will “hold regular audits and verifications on the storage systems holding Indian users’ data,” Financial Express reported.
Additionally, the company said it has plans to invest $100 million in India — the world’s second-largest internet market — to cultivate, esports, video games, entertainment, and IT industries ecosystems, along with creating over 100 jobs.
Video game industry analysts say PUBG Corp.’s move to localize data storage and revamp the game for the Indian market could make way for several other hit apps like TikTok which were banned over privacy concerns.
The company was targeting passages to re-enter the Indian market and this makeover (PUBG Mobile India) seeks to substantiate the data privacy concerns the Indian government gave after announcing the ban.
PUBG Corp reportedly inked a global deal with Microsoft Corp’s Azure cloud platform to shift the game’s (and other) global data on the American company’s platform, one of the ways ties with Tencent was cut.
PUBG Mobile in India prior to the ban was wildly popular among India’s players, with the game’s daily players reached 13 million in numbers. India was the platform’s biggest market with 50 million active players.
It is immediately not clear if PUBG Corporation’s ambitious comeback plans have been, or will be accepted by the Indian government.