NewsMcDonald's sued for alleged discrimination against Black-owned media companies

McDonald’s sued for alleged discrimination against Black-owned media companies

-

Washington, United States: Two companies owned by a Black US business mogul have sued McDonald’s alleging the fast-food giant discriminates again Black-owned media companies.

The suit was filed in the Superior Court of California and seeks $10 billion in damages.

It is part of a drive by the mogul, Byron Allen, to get major US corporations to spend more advertising money on Black-owned media.

This suit was filed by two companies owned by Allen: Entertainment Studios Networks Inc. and Weather Group LLC.

Allen Media Group/Entertainment Studios produces movies and owns more than a dozen television stations.

The lawsuit argues that McDonald’s spent approximately $1.6 billion on television ads in the United States in 2019 but only 0.31 percent of that went to Black-owned media.

The two companies filing the suit did not say how they arrived at the $1.6 billion figure.

“This is about economic inclusion of African American-owned businesses in the US economy,” Allen said in a statement.

“McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity,” Allen added.

McDonald’s intentionally discriminated against Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract, the lawsuit states.

A McDonald’s spokesperson told the Wall Street Journal it would review the lawsuit.

Earlier Thursday, McDonald’s announced it would more than double the advertising money it pays to media companies owned by Blacks, Hispanics, women, and other underrepresented groups over the next four years.

Spending with Black-owned properties will increase from 2 percent to 5 percent of national advertising spend over this time period.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Sacrifice, exile: how Filipina Hidilyn Diaz made Olympic history

Tokyo, Japan: Triumphant weightlifter Hidilyn Diaz will now forget the years of exile, sacrifice, training, and nutrition that took...

World Bank to finance extra Covid jabs for poorer nations

Geneva, Switzerland: A new World Bank financing mechanism will allow developing countries to purchase Covid-19 vaccines collectively through the...

Record-shattering heatwaves caused by pace of warming: study

Paris, France: Heatwaves that obliterate temperature records as in western Canada last month and Siberia last year are caused...

After Covid jab, BioNTech sets sights on malaria vaccine

Frankfurt, Germany: Germany's BioNTech, which developed a coronavirus vaccine with US giant Pfizer in record time, said Monday it...

Greece will start vaccinating 12-15 yr-olds in August

Athens, Greece: Greece will open Covid-19 vaccinations to youngsters aged 12-15 in August, Health Minister Vassilis Kikilias told local...

Tunisia president sacks defense minister amid ‘coup’ fears

Tunis, Tunisia: Tunisian President Kais Saied sacked the defense minister Monday, a day after ousting the prime minister and...

Must read

You might also likeRELATED
Recommended to you