Zurich-based letterer Ritchie’s art is mostly all about alphabets. Words, short sentences, and so on, done to an electrifying perfection. Some would call it Graffiti, while some would think of it as 3D art. And to how Ritchie explains, we guess his work is multitalented to feel like both the ways.
What Ritchie’s nearly 80k fans on Instagram admire and love about his work is perhaps a destiny the artist has tapped through years of evolution and grappling with talent. A combination of techniques and an urge to add more visual effects, his works are exuberant to a point you will feel they’re freshly printed from a high-resolution printer.
“Actually everything (started) with graffiti when I was around 16 years old,” Ritchie tells WeTheWorld Magazine about his art form.
“Over the years I tried a lot of things, but since 3 years I started with lettering, and lately I try to apply my techniques also to characters to bring me and my art a little further.”
The majority of Ritchie’s work is based on alphabets, words, and sometimes characters like Mickey Mouse and Pink Panther among others. Irrespective of what he draws, one aspect is retained in all of them: a printer-like perfection.
Ritchie mingles art forms to achieve this visual stunt
Watching Ritchie at his job almost feels therapeutic. The way different colors fill simple pencil outlines is too satisfying to look at and watch these simple pencil sketches transform into blingy, loud and exuberant artworks.
He explains by using the ‘CYMK Model’ which is a distinct form of ink palette featuring Cyan, Yellow, Magenta, and Black (Key), combined with 3D lettering, he achieves the striking 3D looks and feels. Ritchie says he’s obsessed with 3D lettering.
Born in Romania, Ritchie’s parents immigrated to Germany when he was young, in the early ’90s, he tells. After living in many parts of Germany, Ritchie is now settled in Zurich, Switzerland.
A number of outlets in Zurich has Ritchie’s typography done on the frontline. The above image is from Plüsch — Cafe Bar in Zurich, Switzerland.
His art can be seen in some non-canvas articles as well. The shoe above was made in collaboration with a customisable shoe brand Brand Your Walk.
The ‘Hogwarts Express’ seen above was done for a private client from London.
To achieve this level of perfection, that Ritchie does without any supportive tools while coloring, all with free gloved hands, being able to draw straight lines is imperative.
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“I try 10-15 min at least a day. Sometimes in those minutes I only draw line after line. Trying to make straight lines as possible.” Ritchie feels he’s still not there where he wants to be.
A growing number of followers flock Ritchie’s account on Instagram, he has even worked for one of Germany’s popular icons. When asked what does he feels about the way he influences people with his work, he says: “I don’t know if I have any influence – actually I don’t want to influence anyone.”
“First of all I do art because it brings me peace and joy. I have been drawing for so many years! first I draw for myself because I am obsessed with it. I like spending hours and hours with it,” he tells WeTheWorld Magazine on an email questionnaire.
“But if I hit someone’s heart with my art – this is the biggest goal an artist can have. I believe art can make our world a little better, more colorful, and more peaceful,” he says.
“Art for me is something I can dive into it and go into another world! Forget everything around me! And if I can take someone there with the things I do – I am more then happy about it!”
Ritchie has hosted a solo exhibition in Zurich, called the UNCHAINED WORDS, in October last year. It showed some of his work as a “little drive-through concept,” and hopes to hold more in the future.
Some more work in action
Ritchie is among the new wave of creative artists who are harnessing the power of Instagram to share talent. Unlike the customary approach of finding a gallerist to represent the artist.
Instagram commands more than 500 million active daily users, and 1 billion active monthly users. Till date more than 50 billion photos have been shared on the Facebook-owned photo-sharing platform.
We asked what does he feels about the journey so far on Insatgram, which he opened three years back, he says:
“Showing up on a regular base… be true and be grateful for all the support you get! Even if you would have ten followers! Show ’em love and take care of them… they decided to follow you so give back 110%! Be a fan of your fans!”
WeTheWorld Magazine obtained permission to use the images.