Walmart-owned e-commerce Flipkart said it will start the hyperlocal service dubbed Flipkart quick that will offer 90-mins delivery in selected Bangalore locations, NDTV reports.
While the India-based e-commerce platform did not specify any dates for the launch, but it is known that the hyperlocal service will enable users to get more stuff delivered apart from groceries, like stationery and smartphones.
Flipkart will reportedly partner with different providers as the company forays into the fresh produce sector. For instance, for fresh fruits and veggies, Flipkart has partnered with Ninjakart, ET reports.
Flipkart’s direct competitor, US-based Amazon already hones a developed network of hyperlocal service in major metropolitans of India, like Mumbai, New Delhi, Kolkata, Bengaluru and among others.
Flipkart’s move is being dubbed as a pit against Amazon and other players that are generic in the hyperlocal service like the Alibaba-backed Big Basket, and more recently, the Ambani-backed Jio Mart.
“Halfway through the year of the pandemic, supply chains have transformed drastically,” Flipkart told in a statement to media.
“The hyperlocal category, known for being a convenience for many, has now emerged to be a long-term essential service for the country.”
The coronavirus pandemic has pushed the hyperlocal delivery service; with social distancing norms in place, more and more people are seeking home-based delivery than ever.
(Cover image courtesy of IndiaTV News)