Fast-food giant McDonald’s said Tuesday it would phase out plastic toys from its signature Happy Meals by 2025.
“Starting now, and phased in across the globe by the end of 2025, our ambition is that every toy sold in a Happy Meal will be sustainable, made from more renewable, recycled, or certified materials like bio-based and plant-derived materials and certified fibre,” the company said in a statement.
McDonald’s said that this process had already begun in Britain and Ireland and that all its Happy Meal toys in France were already made sustainably.
The signature meal for children typically contains a plastic toy, often an action figure. But the new plan means that figurines may be made of cardboard for the child to assemble.
McDonald’s, which has been serving Happy Meals since 1979, said that its new plan to make toys out of renewable materials will reduce fossil fuel-based plastic in its toys by 90%.
But a large part of McDonald’s packaging remains plastic, the company acknowledges, saying that it has “set goals” for all its packaging to be from “renewable, recycled, or certified sources” by 2025.