Not every day you wake up to your favorite fizzy drink comming at the edge of your beauty blender, or in your eye shadow palette. The Coca-Cola Company partners with coming-of-age make-up brand Morphe in the US.
The collection by two similarly-targeted-demographic companies brings the uber-popular liquid in a range of make-up that is inspired by the nature of Coca-Cola: red, bold, fizzy, summery, and young, appropriately assimilated through the design language of the new collection.
An uninitiated person seeing the collection in your makeup kit will be swept off the floors. Since when The Coca-Cola Company started making make-up?
[Watch the introductory video of Coca-Cola x Morphe collection here]
Called the Thirst For Life collection, Morphe has teamed up with Coca-cola over a range of makeup including:
- $18 eye shadow palette with Coca-Cola inspired shades,
- $19 high-shine lips glosses (four-piece),
- $15 beauty sponges (four-pieces),
- $29 eye & Highlighter Brush Collection with a Bag ($56 Value/ seven-piece),
- $15 loose highlighters ($20 value)
All these donned in the iconic red branding of Coke and will ooze out the effervescent nature of the ultra-popular liquid. The eye shadow, for instance, will feature Coke inspired shades like the icy blue and glittery neutrals. The glosses are high-shine variant and the brushes have that bright Coca Cola-red in the handles.
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Coca Cola X Morphe
Morphe is a Los Angeles-based new age makeup brand that sells an array of beauty-stuff in conjuncture with the fizzy side of life that is adventurous, exciting, bold, and daring. Started with “professional-yet-affordable brushes” the 2008-born brand has gradually evolved their collection for full, millennial face coverage.
“The Thirst For Life Artistry Palette, in particular, was inspired by the full experience of drinking a Coca-Cola – from the green glass of the bottle, to the blues of ice, to the colors of the actual liquid beverage,” Morphe wrote in a press release.
“whether it’s a classic red lip or a sparkling golden eye resembling fizzy pop.”
The collection drops in 18th June on Morphe.com and will be reportedly available for a limited time.