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Major car tyres manufacturing brand CEAT Tyres just launched S95 reusable and breathable face mask in India, to be made available on both online and offline channels.
CEAT is the latest automotive parts manufacturer to join the bandwagon of brands foraying into manufacturing products in tandem with the need of the time, as the novel coronavirus continues to disrupt the economy.
CEAT’s take on Personal Protective Equipment is a reusable breathable face mask of the S95 category. The mask features premium non-woven fabric arranged in six layers which CEAT claims to deliver particle nd bacterial filtration of up to 95%.
The innermost layer is made of soft anti-bacterial fabric for added comfort. Furthermore, the mask will come with an adjustable nose pin making it customizable and splash resistant. The mask will come with a fancy carrying pouch to store it hygienically and put to other uses.
CEAT states the mask is washable up to 30 times, and a pack of 3 face mask is being priced at ₹747 on Amazon.in. Officially each mask is prised at ₹249. The mask will also be available in CEAT’s proprietary CEAT Shoppes and other leading e-commerce.
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“The launch of the GoSafe range is a part of the CEAT’s commitment towards its motto – Safety First,” Chief Marketing Officer of CEAT Tyres Amit Tolani was quoted as saying. “As a brand, our commitment is to keep India safe and mobile, so we will soon introduce more products under the CEAT GoSafe range and expand the existing mask range to play an active part in this battle against the Covid-19 pandemic in the times to come.”
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