BusinessBranded storyFinnish label Marimekko to revive 70-years old vintage collection

Finnish label Marimekko to revive 70-years old vintage collection

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(GlobeNewswire): For 70 years, Marimekko’s design philosophy and operations have been based on longevity – we want to offer our customers timeless, functional, and durable products that give them long-lasting joy. In best cases, our products are passed on from one generation to the next.

In celebration of 70 years of empowering silhouettes in iconic prints and colors, Marimekko now makes available a carefully curated collection of over 60 vintage pieces from the 1960s to the 2000s. 

The company’s ambition is their designs and are not thrown away but will be passed on from one user to the next – Marimekko Pre-loved is a new pilot concept that makes it easier for you to find yourself a pre-loved Marimekko piece of your own.   

Marimekko Pre-loved is sold online within the EU. The collection will be launched on 11 August 2021 on the recently renewed online store www.marimekko.com

The online store is part of our omnichannel customer experience, which we are continuously developing further.

The revamped online store helps us to better serve both our existing loyal customers as well as new fans. 

A new visual look and user experience have been designed in particular for the mobile users of the online store.  

A timeless design that brings joy for generations to come is one of our three guiding sustainability principles, and the Pre-loved pilot is one way to extend our products’ lifespan. 

We want to embrace timeless design and build future classics, increase in the future our offering of lifecycle services and expand the support for our community in selling pre-loved Marimekko items and recycling. 

We believe that a product that gives its users long-lasting joy is also a sustainable choice.  

About Marimekko

The Finland-based fashion house is known for its unique designs and hues. The fashion house is known for its apparel, luggage, and accessories as well as home décor products ranging from fabrics to dinnerware.

Started in 1951, Marimekko was known for its exceptional patterned fabrics and is widely believed to have ushered in a new era of fashion.

About 40 nations sell Marimekko items. In 2020, the company’s net sales were EUR 124 million, with global brand sales of EUR 286 million.

Around 150 stores serve clients globally. Northern Europe, Asia-Pacific, and North America are significant markets. The stock is traded on Nasdaq Helsinki Ltd.

Read more about Marimekko’s sustainability: https://company.marimekko.com/en/sustainability.

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