Beyond Meat goes direct-to-consumer with native online retail

Beyond Meat goes direct-to-consumer with native online retail - We The World Magazine
Image provided by Beyond Meat

Beyond Meat just recently made their awesome plant-based repertoire more easily accessible as it went online with the launch of their very own e-commerce website. Now getting those delicious, juicy, cruelty-free burger patties will be in a jiffy.

According to the company’s announcement on Thursday, through the new e-commerce site, directly controlled by Beyond Meat, people across the U.S. will be able to get their favorite Beyond Meat products with a click of a button, delivered at their doorstep.

Beyond Meat range of products including Burger and Beef combo pack, Beef bulk pack, Breakfast sausage variety pack among others will be available for online order from across the US, deliverable in just 2-days at max, the company said in a media statement.

Beyond Meat goes direct-to-consumer with native online retail. Shipping included on all orders (Image courtesy of Beyond Meat)

Launching the online store makes the company’s popular choices more easily accessible from the comfort of the home. Online sales have skyrocketed in recent days, thanks to the pandemic, and also sales of plant-based meats have boosted over hygiene concerns.

It must be noted, Beyond Meat’s products are already extensively available at 26,000 retail outlets across the US, including Target, Walmart, Kroger, Whole Foods, and club stores like Costco, Sam’s Club, and BJ’s Wholesale. 

Since BM products arrive frozen to retain the maximum freshness of the products, the online shipments will be done through sustainable insulator shipping boxes which can be recycled and will be shipped via carbon-neutral shipping service.

Just recently, a first-in-kind clinical trial of Beyond Meat products was conducted by Stanford University, where researchers pitted animal meat with Beyond Meat’s offering to check the health effect in 16-days.

The clinical trial, called the SWAP-Meat analysis was published in the prestigious American Journal of Clinical Nutrition after it turned out the products made by BM had superior health benefits when it comes to reduced bad cholesterol levels among others.

“This is not a new message, and it has been a consistent health message from health professionals for decades. But we haven’t been having much of an impact on dietary behavioral practices with our health messages,” Dr. Chirstopher Gardner, the lead researcher behind Beyond Meat study at Stanford told We The World Magazine in an emailed interview.

Beyond Meat, products are made from plant-based ingredients like brown rice, mung beans, pea protein, and other substances to bring the realistic beef-like flavor and texture that has won numerous culinary plaudits over the years.