Global e-commerce giant Amazon Inc. has reportedly rolled out a food delivery service in India, seeing eye-to-eye with the established market players Swiggy and Zomato.
The food delivery service — Amazon Food — available initially to the selected locations of Bangalore’s Prime members, will enable users to order pre-prepared meals from restaurants and cloud kitchens.
Amazon’s foray into Indian food deliver market
Reuters notes that the online food delivery market in India has seen explosive growth in the last few years but in the recent turn of events, market leaders like Swiggy and Zomato have been struggling to stay afloat, laying off jobs and keeping budgets tight.
“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials,” an Amazon spokesperson told in a statement, Reuters reports.
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Over the course of the last two years, Amazon has reportedly invested heavily in its Indian business. Earlier this month, the Seatle-based giant pumped in $1 billion to help the country’s small business, especially in the villages to digitize.
Now, the company’s foray into another market scene reaffirms the brand presence in India. Amazon originally planned the food delivery launch back in last year. But owing to unforeseen circumstances, the launch kept screeching back.
To abide by the recent strict adherence for hygiene, the company has devised its proprietary hygiene certification bar. “We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience,” the spokesperson told TechCrunch.
Meanwhile Swiggy and Zomato announced Thursday the two companies have started delivering alcohol in Ranchi and will soon expand in other cities.
Till now there is no reports from amazon about the expansion of the service in other cities.