Malaysian family’s backyard pizzeria skyrockets in lockdown now serve 800 daily

Malaysian family’s backyard pizzeria skyrockets in lockdown now serve 800 daily

HIGHLIGHTS

  • A Malaysian family sought to churn out some extra cash by selling pizzas in their hand-built stone oven backyard.
  • The time conjured up to be Islam’s holy day, and also the onset of the national lockdown imposed in the Muslim-majority nation which proved to be the recipe for their success.
  • In the beginning, they were selling a few dozen pizzas, laced with fruits, cheese (and meat) a day during Ramadan, but now, to their surprise, their concept became a hit in the village.
  • Determined to make some extra cash they started selling the wood-fire baked pizzas from their backyard, which today, is a booming business.

KOLKATA (India) — What was supposed to be a supportive business venture became the talk of the town in months. Malaysian family who opened a backyard pizzeria now sells 800 servings a day after their concept skyrocketed.

As the pandemic stuck the entire world, shutting down economies and confining people indoors, a Malaysian family sought to churn out some extra cash by selling pizzas in their hand-built backyard woodfire pizza oven.

They started selling home-made, wood-fire baked pizzas, stuffed with Cheddar and Mozzarella from the backyard oven during the holy month of Ramadan in April.

The time conjured up to be Islam’s holy day, when the faithful typically break their fast with lavish meals, and also the onset of the national lockdown imposed in the Muslim-majority nation.

In the beginning, they were selling a few dozen pizzas, laced with sauce, fruits, cheese (and meat) and herbs a day during Ramadan, but now, to their surprise, their concept became a hit in the village (Jemapoh, in Malaysia’s Negeri Sembilan state), some 120kms away from capital Kuala Lampur.

Seven months later, Raudhah Hassan’s family has now hired some 20 local villagers and throw out some 800 pizzas daily, as their business has taken the leap.

“We did this to get some pocket money,” Raudhah Hassan, 35, told AFP news agency. “But — praise is to God — what we did has become the talk of the town.” Hassan is the mastermind behind the business.

People are liking the freshly backed pizzas from Hassan’s family.

Like hundreds of thousands of Malaysians who have been affected by the lockdown, Hassan’s family too was a sufferer. Turns out Hassan’s family business selling headscarves saw a dip in sales, while other siblings got pay cuts.

Determined to make some extra cash they started selling the wood-fire baked pizzas from their backyard, which today, is a booming business.

Everything from prepping the dough, rolling it into circles and smearing the sauces and raining the toppings, are done by hands.

Malaysia is one of the worst-hit South Asian economies from the coronavirus that has recorded over 60k cases. In the last 24-hours, 1,109 Covid-19 cases were recorded, Health Director-General Tan Sri Dr. Noor Hisham Abdullah said, local media reported.

Sabah remained the largest region of new emerging cases with 441, followed by Selangor (175) and Negri Sembilan (167). Malaysia entered recession in August, with the economy dipping 16.5% quarter over quarter in the three months until June amid pandemic.

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